Liu Jiatai, the site of Likely Wharf Project, was the old site of Chongqing Wharf, the waterway hub on the North Bank of Jialing River, and the birthplace of Chongqing food culture. Now it has become a magnificent catering, entertainment and leisure business cluster.

According to the person in charge of the project, Likely Wharf aims to break the consumer's past single dietary demand for Binjiang Road, and meet the consumer's needs from eating, drinking, playing and entertaining.

Specific Brand and Distribution of Likely Wharf

It is understood that the Likely Wharf covers an area of about 100,000 square meters and is divided into AB two districts. Area A is a dynamic and fashionable business district, which is dominated by giant screen cinema, KTV, bar management area, large banquet hall, fitness center and children's professional experience hall. Area B is dominated by private restaurants, style bar streets, city clubs, boutique hotels, style book bars, art galleries, pottery workshops, leisure coffee and other forms of business. It is a single style commercial area.

Up to now, according to the plane floor guide of Likely Wharf, the project has gathered more than 50 brands, including catering brands and bar format brands, 9 single bar brands and 28 catering brands. The person in charge of the project has introduced that "60% of the restaurants in Likely Wharf are featured by chongqing restaurants, while the rest are leisure formats, some of which will operate 24 hours without interruption."

Among them, music houses, bars, Dunhuang buildings, etc. have opened; Kim Ma's Korean barbecue, Korean ZOO coffee, Likely wharf Jiaxiang Anshan Museum of Art has not opened. Chongqing good volume selling KTV, Blue Garden Household, Jinlin private kitchen and other brands are not in the plane guide.

In addition, from the scene enclosure, the exhibition of the evolution history of Chongqing hotpot and Sichuan Opera show will be integrated into the original place of Chongqing hotpot, which will reopen the essence of the history and culture of the hotpot world banquet on February 9; Korean ZOO coffee covers an area of 1000 square meters.

Projects near Jangbeizui and Jiefangbei across the River

On-site visits by journalists from WingShang Network found that Likely Wharf is located on Beiban Road , adjacent to Jiangbeizui and the Jiefangbei across the River.

As we all know, there are more than 10 Housing enterprises in Jiangbeizui, including Juxianyan Square, Finance and Credit Square, Financial City, Financial Street, World Flower, Universal World, National Gold Center, Oriental International Square, Ziyujiang Mountain and other projects. The Jiefang Monument, let alone the commercial projects of 81Plaza, Chongqing Times Square, Jinying Wealth Center, Global Financial Center, etc.

From the point of view of consumers'consumption habits, consumers tend to be familiar with their own, and there are also some purposeful consumers in the near commercial projects. As one of the five traditional business circles, Jiefangbei's commercial status and commercial value can not be underestimated. How to change consumers'consumption habits, guide consumers and attract consumers to consumption at Likely Wharf is worth thinking about.

From the perspective of traffic convenience, Jiefangbei has been in an embarrassing situation of parking difficulties and traffic jams. The Likely Wharf has 2000 parking spaces to avoid the problem of difficult parking. Of course, compared with Jiefangbei, the traffic jam on Binjiang Road in Jiangbei has improved. However, for the car-free people, Likely wharf is still lack of transportation convenience at present. A visit by a reporter from WingShang. com found that there are two stations in the project site of Likely Wharf, one is Liu Jiatai, which is accessible by 373, 631, 641 and 861 buses, and the other is Beibin Road, which is accessible by 631 and 641 buses. As for the station opposite the highway, it is still in the adjustment stage. The light rail needs to travel to the Grand Theater, more than 800 meters from the Likely Wharf. This project, located in Jiangbeizui, is superior to Likely Wharf in rail transit.

Of course, enjoying the river view has always been a favorite of consumers. It is known that the Likely Wharf is an internal and external landscape design based on the 1200m riverside landscape belt and the culture of Chongqing Wharf, aiming to create a model of the organic combination of modern commerce, traditional culture and regional culture of Chongqing riverside commerce. In addition, Chongqing's first 360-degree fully open marine aquarium at Likely Wharf covers an area of hundreds of square meters and has a capacity of 400 T sea water. It breeds thousands of colorful tropical fish species, such as white fin sharks, swallow rays and sea turtles. It is the largest fully open non-profit marine aquarium in domestic commercial indoor space at present. At the same time, underwater wedding, Mermaid show, underwater wedding photography can also be held. This will not only attract young fashion tourists, but also bring a new "water" cultural experience to the public. It will also allow parents to take their children to see marine life.

It can be predicted that in the face of so many commercial projects, the fierce competition in the future can be imagined. In the future, how to attract consumers to the location of the project and what is the charm? We will wait and see.

Yesterday, Chongqing Business Committee, Chongqing Food Association, Chongqing Hot Pot Association, Zhujiang Industrial Group and Alibaba's local life service platform "Word of mouth" jointly announced that the Likely Wharf on Beibin Road will be built as the first "Word of mouth wisdom block" in Chongqing to realize the overall flow management and operation of online and offline traffic.

It is reported that 61 stores in Likely Wharf will join the "Word-of-mouth Wisdom Block", covering restaurants, supermarkets, convenience stores, hairdressers and other types of businesses. From now on, people in Chongqing can see all the business information in the block through the word "App" or Alipay.

Where is Wisdom Block Wisdom? Shennan, manager of Southwest District of Word of mouth, said that before consumers arrive, they can know in advance how many customers there are, whether they need to queue up or not, and whether there are any discounts. When people arrive at the store, they can sweep the word-of-mouth codes of the merchants with their mobile phones and enter the shop page. They can also enjoy the convenience brought by intelligent services such as queuing reservation, online ordering, mobile payment, coupon collection and so on. In addition, consumers can play games when they wait in line, win prizes when they pass customs and give discounts when they eat.

The merchants of the Jilin Jiaxing terminal can also use the intelligent algorithm based on the user data and automatically configure the coupons of new vouchers, full coupons, two coupons, single coupons, etc. with artificial intelligence, and display them in the form of "1000 faces and thousands of faces" through word-of-mouth App and Alipay, so as to achieve the goal of increasing the customer price and stimulating the user's repeat purchase, and increasing the business revenue of the business.

According to reports, a yoghurt cattle in Chongqing caterer used the word-of-mouth artificial intelligence marketing scheme, which increased the unit price by 13% in a month, realized 25% turnover growth, and increased the number of members by 38,000.

Relevant person in charge of Chongqing Commerce Committee said that since this year, the trend of innovation transformation and integration of online and offline retailing in the whole city has become more and more obvious. From January to November, the online retailing volume of corporate enterprises above the quota in the whole city reached 26.96 billion yuan, an increase of 29.8% over the same period of last three years, and maintained an increase of nearly 30% for three consecutive years.